Our Story
Creator - Assaa
Born in Japan. Built my life in America.
Fifteen years ago, I left Japan to start something new. I was focused on building a life, and in that process, I didn't fully appreciate the beauty of where I came from. But as I got older, something shifted. I craved depth. Meaning. I wanted to reconnect with the culture, the philosophy, the intentionality that shaped who I am.
Living in two worlds taught me everything. It helped me see what I almost lost—and recognize its true value.
Why We Create
At BrushForma, we celebrate the quiet power of thoughtfully designed art. Our collection draws inspiration from Japanese calligraphy and modern minimalism—two aesthetics that share a common philosophy: less is more, and every detail matters.
Each design is authentically crafted with intention. Whether it's a sakura-inspired art print, minimalist apparel, or home accessories, every piece carries meaning. We're not just selling products. We're sharing pieces of a culture that connects tradition with contemporary life.
What We Make
Our collection includes:
Art Prints – Hand-drawn calligraphy designs that bring serenity to your walls
Apparel – Thoughtfully designed pieces that let you wear your values
Accessories & Home Goods – Everyday items that add beauty and intention to your life
Digital Collections – Designs you can use, share, and treasure
From symbolic Japanese characters to modern interpretations of cultural aesthetics, every item is created to feel unique, meaningful, and versatile—whether you're decorating your space, expressing your personal style, or gifting something truly special.
Our Philosophy
We believe in living boldly and beautifully. That means:
Authenticity – Our designs come from genuine passion, not trends
Quality – Premium materials and thoughtful craftsmanship
Mindfulness – Each piece is designed to bring intention into your daily life
Cultural Respect – We celebrate Japanese aesthetics with authenticity and reverence
Minimalism – Clean design, meaningful details, nothing unnecessary
Who This Is For
BrushForma is for people who appreciate:
- Japanese culture and aesthetics
- Minimalist, intentional design
- Art that tells a story
- Quality over quantity
- Gifts with meaning
- Spaces that feel curated and calm
If you're looking for products that go beyond decoration—pieces that inspire and connect you to something deeper—you've found your people.
Our Commitment
Every design in our collection is created with care, intention, and respect for the cultural traditions that inspire us. We're committed to bringing you art and products that feel authentic, beautiful, and meaningful.
Production With Care
To ensure consistent quality and reduce unnecessary waste, each item is made to order and fulfilled through trusted professional production partners. This allows every piece to be printed, inspected, and shipped with care, while keeping our process responsible and aligned with our values.
Business Information
Business Name: BrushForma
Creator: Assaa
Location: 8334 Clairemont Mesa Blvd. Suite 101 #110, San Diego, CA. 92111
Customer Support Email: hello@brushforma.com
Order Questions & Inquiries: See our Contact Page
Thank you for being part of the BrushForma community. We hope our creations inspire you to live boldly and beautifully. 🌸
Get to Know Us
Follow our journey on Instagram and Pinterest @brushforma, where we share design inspiration, cultural storytelling, and the creative process behind every piece.
Have questions? Contact us from Contact Page!