About BrushForma
BrushForma is an independent studio creating contemporary Japanese calligraphy for modern spaces.
Rooted in traditional practice and shaped by a minimalist, mindful approach, our work explores quiet presence, balance, and meaning through form.
We believe art does not need to be loud to be powerful.
BrushForma exists for those who are drawn to simplicity, intention, and depth — art that lives with you, not over you.
Our Story
BrushForma was founded by Assaa, a Japanese calligraphy artist working between tradition and contemporary life.
Growing up surrounded by Japanese culture, calligraphy was never just a visual practice — it was a way of understanding balance, patience, and presence. Each stroke carries intention. Each pause matters as much as the ink itself.
Over time, that philosophy naturally extended beyond paper.
BrushForma was created as a way to bring this way of seeing into modern living spaces — not as decoration, but as quiet companions to everyday life.
What We Create
BrushForma offers both hand-crafted calligraphy works and carefully produced contemporary prints.
Each piece begins with original calligraphy, written slowly and intentionally.
From there, the work may remain one of a kind, or be translated into print while preserving its sense of space, movement, and restraint.
Rather than following trends, we focus on clarity and longevity — creating pieces designed to feel relevant not just today, but years from now.
Our Philosophy
At BrushForma, calligraphy is not simply imagery — it is philosophy made visible.
We are guided by a few core principles:
- Less, but better
- Depth over trend
- Presence over perfection
- Art as a quiet influence, not a statement
In a world saturated with constant noise and rapid consumption, we believe there is value in art that slows you down — art that asks for attention, not urgency.
A Human Practice
All BrushForma works originate from human hands and human judgment.
In an era where imagery is increasingly generated or mass-produced, we remain grounded in intentional creation — valuing the subtle irregularities, pauses, and decisions that only human practice allows.
This approach ensures that every piece carries a sense of authenticity and restraint that cannot be replicated by automation.
Who BrushForma Is For
BrushForma resonates with people who:
- appreciate minimal and thoughtful interiors
- seek meaning rather than excess
- value cultural depth and authenticity
- prefer objects that age well with time
Our collectors often return not because of novelty, but because the work continues to feel relevant as their spaces and lives evolve.
Production & Care
Our contemporary prints are produced using museum-quality archival materials and made-to-order processes whenever possible.
This approach minimizes waste and ensures each piece is created with care, from the first stroke to final delivery.
Hand-crafted works are created individually and treated as singular expressions — never rushed, never repeated.
Looking Forward
BrushForma is built with longevity in mind — for the work, the studio, and the environment it exists within.
We intentionally avoid overproduction, working primarily with made-to-order processes and limited releases. This allows us to create thoughtfully, reduce unnecessary waste, and remain attentive to quality rather than volume.
Sustainability, for us, is not a trend or a claim. It is a quiet commitment to creating less, creating better, and allowing the work to live meaningfully over time.
A Quiet Invitation
BrushForma is not about filling walls.
It is about creating space — for reflection, calm, and intention.
Thank you for being here.
Get to Know Us
Follow our journey on Instagram and Pinterest @brushforma, where we share design inspiration, cultural storytelling, and the creative process behind every piece.
Have questions? Contact us from Contact Page!